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I always tend to offer innovative printing solutions to my customers. Over the past year, i have been introduced to a really special product; the plastic business card. Because it’s created from a rigid PVC material and is shaped like a credit card, most people tend to hold on to them much longer than any type of business card. Also, the variety of features you can apply to it are just to sweet to be overlooked. Imagine for a moment having your cards printed in transparent (clear) plastic with your logo hotstamped with a metallic colored foil or having your promotion cards printed on a regular PVC (0.76mm) with a touch of glitter to the colors and a scratch off panel indicating your promotional discount in the back of the card. These are a just a subset of all the possible features you can select from when printing plastic cards. Altough the printing process for these type of cards is slightly complex, there are some important options you need to consider when selecting your plastic card. Here is what to look out for and make sure you understand what these features could bring to the final product:
- PVC thickness (0.76mm, 0.46mm, 0.30mm)
- Opacity (Opaque, Clear / Frosted, Frosted)
- PVC finish (Glossy, Matte, Matte / Rough)
- Magnetic stripe
- Glittering effect
- Scratch off panels
- Embossing
- Spot varnish
In the end it’s all about making a different impression. If your cards look great and trendy, they stand out and have a positive effect on your credibility.
